Acquisition:
Colonia Express, a company specializing in fluvial transport, acquired the entire shareholding of COT, a Uruguayan interurban bus company.
Purpose:
The acquisition aims to complement Colonia Express’s fluvial services with COT’s land-based transportation, expanding the range of Uruguayan destinations accessible to Argentinian tourists.
Market Focus:
The plan focuses on attracting passengers from Argentina, which is located within a 150-kilometer radius of Uruguay, where 13 million people live.
Future Initiatives:
Colonia Express and COT plan to implement joint initiatives to improve service quality, operational efficiency, and customer experience.