Jarl Securities advised the seller of Middagsfrid in connection to the sale of 100% of the shares to Matse Holding, part of Axfood (AXFO.ST). Middagsfrid is a leading online food company focusing on home delivery of pre-planned grocery bags with recipes in Sweden. The company, established in 2007, has around 20 employees and delivers groceries to customers at some 300 locations throughout Sweden. Sales in 2016 amounted to approximately SEK 75 million and the company has its headquarters in Stockholm.
