aiayu

  • Member Carlsquare GmbH
  • Sector Consumer
  • Date completed 10.09.2026
  • Client aiayu
  • Country Denmark
  • Acquirer Heartland
  • Country Denmark

Carlsquare advised aiayu, a Danish lifestyle brand built on natural materials and craftsmanship, on its sale to Heartland, a Danish family-owned company focused on long-term investments. The partnership marks the beginning of a new phase for aiayu and creates the opportunity to bring the brand’s universe of natural materials, craftsmanship and considered design to a growing international market.

Carlsquare GmbH
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