Carlsquare advised XPLN GmbH (“XPLN”), a provider of AI-driven digital shelf analytics and pricing intelligence solutions for consumer brands, and its shareholders EKK & Co. and Parsionate Group (acquired by Accenture) on the sale to Similarweb, a US-based, publicly listed data provider. The transaction connects XPLN’s proven digital shelf analytics platform with Similarweb’s global data infrastructure, enabling consumer brands to combine e-commerce execution with real consumer behavior intelligence.
