Pegasus Capital Corporate Finance was delighted to advise Dublin-based Net Affinity on its sale to Dutch private equity-backed Hotel Tech Group (HTG).
This significant move brings together two of the industry’s most highly regarded companies following Connected Capital’s investment in the merger of Smarthotel and Hoteliers.com in 2024.
Connected Capital sponsored the investment in Net Affinity through the HTG to create a fast-growing technology group for independent hotels and chains.
William Cotter, Founder and Managing Director of Net Affinity, said: “Becoming part of the growing HTG family marks an exciting new chapter for Net Affinity and our clients. By aligning our strengths with other group companies we can better support our clients by providing a unified distribution, booking and payment solution, ultimately delivering exceptional guest experiences.”
William continued: “We look forward to building on the successes of 2024 as we start this new era with HTG, and I would like to thank all those involved in securing the partnership, particularly Pegasus Capital who advised us
throughout the process.”
